A manufacturer of food and alcoholic beverages, Diamond Holding, was actively involved in the large international exhibition "Prodexpo 2014", which was held from the 10th to the 14th of February 2014. It is the most important annual event in the food sector, which attracts leading Russian and foreign manufacturers and suppliers.
Diamond Holding is a regular participant of the " Prodexpo " in the alcoholic beverages segment. The company made its debut at the exhibition in 2006 with the RUSSKIY LES vodka. The rate has already been made on the vodka under the brands VALENKI and KASATKA in 2014, despite the fact that the stand also showed RUSSKIY LES vodka and the other brands of the company. All the brands of the company looked harmonious thanks to the eclectic "cosmic" design of the stand. As many partners noted, the stand was the most interesting in the history of Diamond Holding and one of the most exciting, stylish and visible at the exhibition!
Rapidly gaining in popularity in Russia, the VALENKI vodka has introduced a redesign of the label, as well as expanded its range. In addition, the VALENKI Gold vodka won the Gold Medal of the tasting competition at Prodexpo 2014 for its quality!
Among the new products, which were also presented at the stand, the KASATKA vodka, which undertook a significant redesign, the label design of this brand has become more pleasant and first class. This significant change was also supported by the Gold Medal for the quality received by the vodka KASATKA vodka of the tasting competition at Prodexpo 2014!
It is the first award for the KASATKA vodka since the birth of the brand. But the VALENKI vodka is already familiar with the taste of victory; it won in the category "Industrial Design of the Year 2013" at the International Exhibition RosUpack in Moscow.
Annual participation in the exhibition Prodexpo is not only a great opportunity to maintain the image of the company, but also an additional opportunity to meet with regular and potential partners. According to the results of "Prodexpo 2014" we can safely say that the vodkas VALENKI and KASATKA have good prospects, and a bright and great future.
Participation in this event was a new step for Diamond Holding in the history of the company and brand development.